Single-Property Funnel

A complete funnel for one listing: traffic, mobile page, lead capture, speed-to-lead, nurture, retargeting, and seller-leverage reporting.

Funnel map

Traffic sources → property page → intent-specific form → instant delivery → CRM task → nurture → retargeting → showing/valuation appointment.

Traffic sources:

  • Sign/QR, flyer, postcard, open house, email, social, Meta, Google Display, YouTube, agent-to-agent share

Page sections

  1. Hero image/video, address/area, price/status when approved
  2. Sticky CTAs: Schedule, Photos, Packet, Similar Homes
  3. Key features and “why it matters” bullets
  4. Photo/video/3D/floor plan embeds
  5. Lead form with intent selector
  6. Open house/showing availability
  7. Neighbour value CTA
  8. Listing/brokerage/legal footer

Form routing

  • “Book a showing” → hot buyer task due in 5 minutes
  • “Send packet” → guide delivery + day-1 question
  • “Similar homes” → buyer search setup task
  • “What is my home worth?” → seller valuation workflow
  • “I am represented” → transactional property info; direct offer advice through their agent

Copy blocks

Headline: Explore [ADDRESS] before you book a showing

Subhead: Photos, floor plan, showing options, and neighbourhood context in one mobile-friendly page.

Buyer CTA: Send me the full property packet

Neighbour CTA: Show me what homes like mine are worth nearby

Consent note:

By submitting, you agree to be contacted by [AGENT/BROKERAGE] about this property, similar homes, or your requested valuation. Message/data rates may apply. Reply STOP to opt out.

Nurture sequence

Day 0 instant SMS/email:

Thanks for your interest in [ADDRESS]. Here’s the page/packet: [LINK]. Would you like a private showing or similar homes?

Day 1:

After reviewing [ADDRESS], what matters most: layout, location, price, or timing?

Day 3:

I pulled similar options in [AREA]. Want the shortlist?

Day 7:

Still considering [AREA]? I can set up alerts for homes matching this style and budget.

Seller branch:

Since you viewed a nearby listing, I can compare your home against it and recent sales. Want a quick range?

Retargeting plan

  • Audience 1: page visitors 1–30 days
  • Audience 2: gallery/video engagers
  • Audience 3: form started/no submit if platform supports it and consent/privacy rules allow
  • Audience 4: CRM list of opted-in leads

Creative angles:

  • Buyer: “Still thinking about [AREA]?”
  • Similar homes: “Get the shortlist before the weekend.”
  • Seller: “See what buyer traffic around [ADDRESS] says about demand nearby.”

Use housing-compliant settings on Meta/Google. Do not use restricted demographic or ZIP targeting where prohibited.

CRM and reporting

Tags: single-property-funnel, listing:[slug], source:[utm], intent:[showing/packet/similar/valuation].

Seller report weekly:

  • Page views by source
  • QR scans
  • Guide downloads
  • Showing requests
  • Open-house check-ins
  • Buyer feedback themes
  • Seller-lead inquiries created by the listing

KPIs

  • Landing conversion: 5–15% cold, 15–35% warm/QR
  • Speed-to-lead: under 5 minutes
  • Retargeting CTR: improve creative if under local benchmark after enough impressions
  • Appointment rate: 2–8% of high-intent form fills

Compliance and APV attribution

Use housing-compliant ad settings, verified listing facts, approved seller/brokerage language, clear consent notices, and local solicitation rules throughout the funnel.

Public page footer may include:

Property funnel workflow by Amazing Photo Video: https://amazingphotovideo.com

Do not place attribution in MLS text, legal disclaimers, paid-ad primary text if it distracts, private emails, or SMS.