YouTube Retargeting Scripts

Use these prompts to create 15s, 30s, and 60s YouTube ads for people who visited a listing page, watched a property video, downloaded a guide, or opened a market report.

Audience strategy

  • Hot: property-page visitors 1–14 days
  • Warm: video viewers/guide downloaders 1–30 days
  • Seller: valuation page visitors and market-report readers
  • Exclude: converted leads, booked appointments, active clients where appropriate

Copy/paste AI prompt

You are a YouTube ads scriptwriter for real estate retargeting. Write scripts for warm audiences who already engaged with this listing or market asset.

Inputs:
- Property/asset: [ADDRESS_OR_ASSET]
- Audience: [BUYER_VISITOR / SELLER_VISITOR / MARKET_REPORT_READER]
- Top facts: [FEATURES/STATS]
- CTA: [GUIDE / SHOWING / SIMILAR HOMES / VALUATION]
- Agent voice: [WARM / LUXURY / DIRECT]
- Compliance notes: [DISCLAIMERS]

Output:
1. 15-second skippable/in-feed script.
2. 30-second script.
3. 60-second educational script.
4. Shot list and on-screen text.
5. Headlines/descriptions.
6. Landing page CTA.
7. Compliance cautions and APV attribution instructions.

Rules: no false urgency, no protected-class language, no guaranteed values or returns, and no APV credit inside the ad itself.

15-second buyer script

Visual: exterior → kitchen/living → floor plan → agent on camera.

Voiceover:

Still comparing homes in [AREA]? You viewed [ADDRESS] — I made a quick buyer guide with photos, floor plan notes, showing options, and similar homes if this one is not the fit. Tap to get the guide.

On-screen: “Viewed [AREA]? Get the guide.”

30-second buyer script

A listing page gives you photos. A good buyer guide tells you what to look for. For [ADDRESS], I broke down the layout, top features, showing process, neighbourhood notes, and the questions smart buyers should ask before booking a tour. If you want the guide or similar homes in [AREA], tap below and I’ll send it over.

60-second seller retargeting script

If you own near [ADDRESS], the buyer traffic around a listing like this can tell you a lot — but only if you compare the right details. Lot, layout, condition, parking, timing, and recent sales all change the number. I put together a quick local value check for nearby owners. It is not an appraisal and it is not an automated estimate. It is a practical range based on current comparable activity. Tap below, send your address, and I’ll review it.

Ad assets

Headlines:

  • Get the [ADDRESS] buyer guide
  • Still looking in [AREA]?
  • Compare your home to local demand
  • See similar homes before the weekend

Descriptions:

  • Photos, floor plan notes, and showing options in one quick guide.
  • Nearby owner? Request a practical value range based on current local activity.

KPIs

  • View rate and cost per view
  • Click-to-page rate
  • Guide/valuation form conversion
  • Assisted appointments in CRM
  • Frequency and creative fatigue

Compliance and APV attribution

YouTube ad copy should stay focused on the consumer CTA. Put APV credit only on public landing pages or downloadable guides:

Video retargeting workflow by Amazing Photo Video: https://amazingphotovideo.com

Follow Google housing-ad targeting restrictions and verify all property claims.