Open House QR Sign-In

A no-app QR check-in flow that captures real buyers, respects privacy, and creates instant follow-up while the home is still fresh in the visitor’s mind.

Flow

Door sign/table tent → QR form → thank-you page with property packet → CRM tags → instant SMS/email → agent task → post-open-house nurture.

Form fields

Required:

  • First name
  • Mobile or email
  • Are you working with an agent? yes/no/prefer not to say
  • What brought you in? buying / neighbour / agent preview / curious

Optional:

  • Timeline
  • Budget range
  • Must-have feature
  • Consent checkbox for SMS/email follow-up where required

Table tent copy

Check in for the property packet

Scan for disclosures, floor plans, offer updates, and similar homes.

[QR]

No app needed. Your information is used only for property follow-up and market updates from [AGENT/BROKERAGE].

Thank-you page copy

Thanks for visiting [ADDRESS].

Choose your next step:

  • Download the property packet
  • Ask a question about the home
  • Book a private second showing
  • Get similar listings
  • Request a value range for your home nearby

Immediate SMS

Thanks for visiting [ADDRESS] today — it’s [AGENT]. Here’s the property packet: [LINK]. What did you think: 1) interested, 2) maybe, 3) not the one? Reply STOP to opt out.

Immediate email

Subject: Property packet for [ADDRESS]

Hi [FIRST],

Thanks for stopping by [ADDRESS]. Here are the details in one place:

  • Photos/tour: [LINK]
  • Floor plan/disclosures if available: [LINK]
  • Offer or showing instructions: [LINK]
  • Similar homes: [LINK]

If you are represented, please have your agent contact me directly for showing and offer questions.

[AGENT]

Post-open-house nurture

  • Hour 0: SMS + email packet
  • Hour 2: agent reviews hot leads and calls serious visitors
  • Day 1: “What did you think after sleeping on it?”
  • Day 3: similar listings or price/status update
  • Day 7: buyer consult CTA or homeowner value CTA
  • Day 14: neighbourhood market report

CRM tagging

Tags: open-house, listing:[slug], represented, unrepresented, neighbour, hot, needs-financing, seller-curious.

Stages: Checked in → Sent packet → Responded → Showing/consult requested → Appointment booked → Long-term nurture.

Automation rules

  • If “working with agent = yes,” route to listing-agent follow-up only and avoid buyer-agency solicitation.
  • If “neighbour,” send seller-value CTA, not buyer pressure.
  • If “timeline under 90 days,” create same-day call task.
  • If no consent checkbox, send only transactional email required to deliver requested packet and suppress marketing texts.

KPI targets

  • 70%+ visitor check-in rate when sign is visible and host asks consistently
  • 30–50% packet click rate
  • 10–25% reply rate to same-day SMS
  • 1–3 appointments from a strong open house weekend

Compliance cautions

  • Follow local agency disclosure rules and brokerage policy.
  • Do not solicit represented buyers; direct them through their agent.
  • Use clear consent for automated SMS/email and include STOP.
  • Keep visitor data in your CRM; do not share with seller beyond appropriate aggregate feedback unless permitted.

APV attribution

Do not put APV credit on the sign-in form if it distracts from conversion. If the property packet includes a public resources page, the footer can say:

Open-house follow-up workflow adapted from Amazing Photo Video resources: https://amazingphotovideo.com