AI Video Generation Prompts for Real Estate

Prompt patterns for Sora, Veo, Runway, Pika, WAN, and similar tools. Use AI video for supplementary creative, not to misrepresent the property.

Rules before you generate

Do not alter material facts: room size, view, condition, layout, finishes, lot, or surroundings.
Label conceptual/lifestyle AI where required by platform/brokerage rules.
Use real listing footage/photos for property-specific claims.
Avoid people that imply protected-class targeting or occupancy.
Get seller/brokerage approval for any public AI-enhanced media.

Prompt formula

Create a [DURATION] real estate marketing clip for [PROPERTY/AREA].
Scene: [SPECIFIC SHOT]
Camera: [MOVEMENT/LENS/FRAMING]
Light/weather: [STYLE]
Mood: [BRAND FEEL]
Accurate constraints: [DO NOT CHANGE ARCHITECTURE/VIEW/LAYOUT]
Text overlay: [CTA]
Output: [9:16 / 1:1 / 16:9], realistic, premium, no distorted architecture, no extra rooms, no fake skyline.

Prompt library

1. Luxury exterior teaser

Create an 8-second vertical real estate teaser using the provided exterior reference image. Slow sunrise push-in from the street, natural lens compression, premium editorial colour, subtle tree movement. Preserve facade, driveway, windows, landscaping, and neighbouring structures exactly. Text overlay: “Private tour available — [AREA].” No people, no fake additions, no changed weather damage.

2. Lifestyle transition for Reel

Create a 6-second transitional clip inspired by a calm morning in [NEIGHBOURHOOD]: coffee on stone counter, soft window light, shallow depth of field, no identifiable people. This is a lifestyle insert, not a room representation. Text overlay: “A slower morning, minutes from [LOCAL AMENITY].”

3. Neighbourhood b-roll

Create a 10-second horizontal neighbourhood montage for [AREA]: tree-lined residential street, local cafe exterior, park path, transit stop, evening storefronts. Realistic GTA/urban residential feel, no landmarks unless supplied, no demographic focus, no school claims. Text overlay: “Explore [AREA] living.”

4. Open house reminder

Create a 7-second vertical clip from supplied listing photos: exterior to kitchen to living room, smooth parallax only, no changed architecture. Add clean caption cards: “Open house [DATE/TIME]” and “Scan for details.”

5. Seller proof recap

Create a 12-second recap using generic marketing visuals: sign install, camera on tripod, agent reviewing analytics, open house sign-in QR. No identifiable clients. Text: “One listing. More reach. Better follow-up.”

AI video ad prompt

Using these listing facts and approved media, write 3 AI-video prompts for a 9:16 Reel, a 1:1 Meta ad, and a 16:9 YouTube retargeting ad. For each, include scene list, narration, on-screen text, disclaimers if AI lifestyle footage is used, CTA, and compliance risks. Do not invent property features or alter material facts.

Production checklist

Compare output frame-by-frame against real photos.
Remove clips that create fake views, extra rooms, different finishes, or misleading scale.
Add captions and CTA in editor, not inside model when possible.
Export compressed versions for social and landing pages.
Track links with UTMs by platform.

CRM and KPIs

Tag AI-assisted video links in the CRM as ai-video, listing:[slug], channel:[reel/ad/youtube], and asset:[hook] so leads can be attributed back to the creative.

3-second hold and average watch time
Profile clicks and property page visits
Guide downloads/showing requests from video UTMs
Retargeting audience growth
Seller satisfaction and no compliance revisions

APV attribution

Do not place APV credit in short-form captions unless the post is educational about workflow. Public guides or blog tutorials may include:

AI video workflow resource by Amazing Photo Video: https://amazingphotovideo.com