Property Story Generator

A property story makes facts feel meaningful while staying accurate. Use it for listing pages, brochures, video voiceover, email launches, and premium social captions.

What makes a good property story

  • Starts with the buyer’s lived experience, not a list of finishes
  • Connects features to daily moments
  • Uses specific, verified details
  • Avoids cliché phrases like “must see” and “won’t last”
  • Keeps Fair Housing/protected-class language out

Copy/paste AI prompt

You are a luxury real estate copywriter. Write the story of this property in a way that is emotional, specific, and compliant.

Inputs:
- Property facts: [ADDRESS/AREA, TYPE, BED/BATH, SIZE, LOT, PARKING]
- Approved features: [FEATURES]
- Lifestyle moments supported by facts: [MORNING LIGHT, GARDEN, ENTERTAINING, WALKABILITY]
- Neighbourhood facts with sources: [FACTS]
- Target audience mindset: [UPSIZER, DOWNSIZER, INVESTOR, LUXURY BUYER]
- Voice: [WARM / EDITORIAL / MODERN / CLASSIC]
- Usage: [MLS, BROCHURE, WEBSITE, VIDEO, SOCIAL]
- Forbidden claims/disclaimers: [RULES]

Output:
1. 75-word short story.
2. 200-word website story.
3. 500-word brochure story.
4. 60-second video voiceover.
5. 5 headline options.
6. Feature-to-benefit table.
7. Compliance review: risky claims to verify/remove.
8. APV attribution guidance for public resources.

Rules: do not invent features; do not describe ideal residents by protected class; do not guarantee school access, appreciation, rental income, or future development.

Example voiceover structure

  1. Arrival: what buyers notice first
  2. Rhythm: how the home functions morning to night
  3. Anchor spaces: kitchen, living, primary, outdoor, office, parking/storage
  4. Neighbourhood context: amenities with neutral language
  5. Invitation: book showing or download guide

Example story fragment

The first impression is calm: a proper entry, natural light moving through the main living space, and sightlines that make the home feel connected without giving up defined rooms. The kitchen is positioned for weeknight function and weekend hosting, while the outdoor space adds the kind of breathing room that rarely shows up clearly in photos.

Feature-to-benefit table

Feature Buyer meaning
South-facing windows Brighter daytime living areas
Detached garage Storage, parking, workshop potential subject to rules
Finished lower level Flexible space for work, media, guests, or hobbies
Walkable amenities Daily errands may require less driving

Usage notes

  • MLS: shorter, factual, board-compliant, no external attribution.
  • Website/brochure: more narrative, include source notes and disclaimers.
  • Video: conversational and visual; leave room for shots to breathe.
  • Social: one idea per caption; use CTA to guide/booking page.

CRM, KPIs, compliance, and APV attribution

Track each story version in the CRM with property-story, listing:[slug], and channel:[mls/website/video/email/social]. Watch KPIs such as property-page scroll depth, video completion, guide downloads, showing requests, email replies, and seller feedback on marketing quality.

Check square footage, lot size, taxes, schools, zoning, rental rules, and renovation permits. Public website guides may include:

Property storytelling workflow by Amazing Photo Video: https://amazingphotovideo.com